SA author Andrew Corn looks at P&G's growth strategy which revolves around expanding sales in developing economies such as India. From the article:
"Driving the shift is basic demographics. Most of the world's population lives in countries that P&G considers "developing" markets, nations outside North America, Western Europe, Japan and Korea. About 90 percent of the world's babies are born in these countries, creating a market ripe for P&G products."
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